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What is the 'anniversary effect'?

What Is The “Anniversary Effect”? And What To Do If You Have It

Fans of Stranger Things looking forward to the start of Season 2 are just about to learn a lot about the “Anniversary Effect”, but this is a very real psychological phenomena, and not at all fictional.

The “Anniversary Effect”, is a collection of disturbing feelings, thoughts or memories that occur on or around a date that marks a significant event. You could be feeling sad, irritable, anxious, emotionally shutdown, or unable to sleep, and a quick glance at the calendar will help you to connect this emotional state to a traumatic event. It might be the birthday of a loved-one you have lost, the due date of a miscarried baby, or the day an assault or accident happened. As that date nears, bad memories start to resurface, and you will realise that you are experiencing the annual echo of a trauma.

Some psychology researchers think that the anniversary reaction should be listed as a symptom of PTSD (post-traumatic stress disorder), because even though being reminded of difficult feelings around an anniversary is a very common and normal part of the grieving process it can be really distressing. Anniversary reactions are also a signal that you are not yet over the trauma of your experience, and need to process or work through your grief.

As with many psychological phenomena the anniversary effect happens for a reason. Research shows that our brains store painful, sad or traumatic memories in an easily accessible way so that we can be reminded of, and warned off, the dangers to protect us from something similar happening again. For example, a driver involved in a car crash will have memories that provide information about what the driver should be afraid of, how she or he should see those situations, and how to feel and what to think in those circumstances. The anniversary of the crash will trigger these memories causing you to, in a way, have to live through some of those difficult and painful experiences and emotions again.

So if you have a difficult date approaching, here are some techniques to try to help you deal with the anniversary effect

Plan ahead Take time to glance at the months ahead on your calendar, and be aware of any dates coming up that have memories attached to them. Remind yourself that days or weeks leading up to these anniversary dates could be tough for you.

Prepare If you have experienced an anniversary reaction before and feel you might be vulnerable again, do your best to make sure your supportive friends and family members know and are free to be there for you.

Cut down on media Be aware not just of your own anniversaries but of any public traumas, such as terrorist events or natural disasters that will receive massive media coverage, possibly including distressing imagery, which could trigger your own personal memories. Limit your watching of TV, reading of newspapers and visiting Internet news sites around these times.

Talk about it The single most important thing is finding a way to express your memories and feelings when you experience the anniversary effect. You can either: talk with a friend or family member; make notes or keep a diary about it; or find other creative ways of expressing your feelings and inner experiences, whatever feels most comfortable.

Look after yourself Make sure you take good care of yourself during these times. Self-care, support and comfort will help you to move through your trauma.

Only connect If you feel that you’re struggling, remember that you do not have to be alone with your memories.

Commemorate It is tempting to avoid thinking directly about this anniversary and the event at the centre of it, but it can be very helpful to directly address your loss or trauma so you can release your feelings about it in a controlled, public way. You can do this by visiting the cemetery, or making a donation or taking part in an event by a related charity.

Remember it is temporary Anniversary reactions can be very strong but will pass within a week or two and you will come out the other side of it feeling lighter.

And it is never too late If you were not able to find help when you suffered the original trauma or loss, or had some but it didn’t feel helpful at the time, you might well feel frustrated or even ashamed that you are still having to deal with your trauma years later. Our counsellors report that some of their clients come ten, 20 or even more years after their trauma, and it is never the wrong time to seek support.

Give yourself time Loss affects each of us differently, and there is no set amount of time in which you “should be over it”. If you feel overwhelmed or that you cannot get through this anniversary, it might be a good time to talk to a mental healthcare professional. With a skilled professional using some techniques specifically designed for PTSD, and a lot of courage and a little work from you, your most recent anniversary reaction could be your last.

If you have experienced the anniversary effect, think you might have PTSD or are struggling with grief or complicated bereavement we have experienced psychotherapists and counsellors who will be able to help. Contact [email protected] or call to make an appointment 020 8673 4545.

Bridget Freer
Bridget Freer first trained as a print journalist and worked for many years as a freelance features writer for publications including The Sunday Times, The Times, The Observer, The Telegraph, Hello, People, Rolling Stone, Marie Claire and Psychologies. She is also the author of several books on careers and travel. Bridget is a qualified psychotherapist with an MsC in psychodynamic psychotherapy from Birkbeck, University of London.
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11 Comments. Leave new

  • Darby
    June 23, 2020 6:17 pm

    This article is so on point! I had no idea what was happening to me until my friend who had lost loved ones before mentioned I may be experiencing the “anniversary effect” and wow was she right. It made me feel so much better knowing this was only temporary.

    Also, I 100% agree with the tip on limiting media consumption during this time… I was following some distressing news media and watching movies that were (unkowingly) triggering very disturbing emotions that just made this time more difficult. So power down, read an uplifting book or listen to meditation music or something.

    This too shall pass.

    Reply
    • The Awareness Centre
      June 24, 2020 10:13 am

      Thank you so much for taking the time to leave this lovely comment. We are so glad that you found this article useful. Anniversaries can be difficult, especially with the media and advertising around such dates as Mother’s Day, Father’s Day, or Valentine’s day. Luckily, many retailers are now giving customers the option of opting out of advertising for particular holidays for just this reason. We wish you all the best.

      Reply
  • Erin
    August 11, 2020 5:45 am

    I’ve been having this happen a lot lately. I’m not even consciously aware of the anniversary, but I just feel inexplicably emotional or like crying out of the blue, and then I look at my Facebook memories and see that this time 5 years ago was when I discovered my then-husband’s affair(s) and I filed for divorce. It helps to know that it’s a trauma echo and not for no reason, but weird how much it sneaks up on me.

    Reply
    • The Awareness Centre
      August 13, 2020 10:46 am

      Thank you for your comment, Erin. Anniversaries can be strange and, as you say, they can sneak up on us or impact us without us being consciously aware that we are even at an anniversary. You are not alone in this and, with time, the anniversary is likely to have less and less impact on you. However, if it is something that you would like to discuss, seeking out counselling might be a good idea (if you aren’t in counselling already).

      Reply
  • Ashley Wagstaff
    August 27, 2020 11:41 pm

    I was physically abused by a boyfriend 9 years ago today (aug 27, 2011) and I’m having a hard time today. It’s been NINE years. I’ve been married for 7 years to such an amazing person and have three kids. I never really think about it until August comes around. Why is this still happening? It’s been NINE years! Shouldn’t this part be over?

    Reply
    • The Awareness Centre
      August 28, 2020 11:42 am

      Hello, and thank you for taking the time to comment on our post. We are so sorry that you go through this difficult time each year. The anniversary effect can have a strong hold on us if we haven’t processed the events that caused it. It might be worth accessing therapy or counselling in order to fully process these memories.

      Reply
  • Roz Clark
    October 1, 2020 3:29 pm

    This article has been so helpful.
    Something happened last year to a family member that not even family and friends know completely about ( my reason for being deliberately vague)
    It shook my world and I’m now going through the trauma of reliving it. It started in September and got worse at the end of November.
    I really hope once I’m into December I can start to feel more positive, knowing I’ve repeated the whole event from start to finish but sadly, I’m living with the constant fear that history will continue to repeat itself and I’ll never be free.
    I’ve stopped watching the news and I’m addressing how I’m feeling.
    I think I’ll keep a journal. That may be good advice for me, thank you

    Reply
    • The Awareness Centre
      October 1, 2020 6:15 pm

      Hello, and thank you so much for taking the time to read and comment on our article. I’m so sorry that something happened to your family member last year, but I’m glad that you found this article helpful in explaining why it was coming up again for you now. It sounds like you are doing the right things in helping yourself through, and we wish you all the best. Be sure to reach out for further help if needed.

      Reply
  • Micheala cox
    October 28, 2020 6:07 am

    Thank you for this, I struggle every year leading up to New Year’s Eve and I used this article to explain it to my mum. It’s harder this year because all appointments are cancelled and I really need to talk to someone

    Reply
    • The Awareness Centre
      October 28, 2020 10:36 am

      Thank you for taking the time to leave this comment. We are so glad that this article helped you to explain this to your mother. It is likely going to be different this year as we are slightly more isolated from our loved ones, however professional support is still out there, whether it is online, on the phone or in-person sessions.

      Reply
  • Nina Watson
    June 15, 2021 8:54 am

    I have this for everything throughout life. I remember out of the blue a certain memory and it didn’t take me long to figure out it was at the exact time, date it happened just a year on. I even sit and have a vision what’s like a memory playing out, but it’s not a memory it’s an actual happening at the time.

    Reply

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